The Table Bay’s sensory journey with lifestyle fragrance
The Table Bay in Cape Town has unveiled a beautiful fragrance created exclusively for the popular Cape Town property with the launch of Kaap.
Produced blending 100% botanicals from the Cape, Kaap captures the essence of The Table Bay in a unique, living fragrance that guests will forever associate with the extraordinary and serendipitous experience of staying there and which is available from the hotel’s luxury spa.
“Like a song or a place, a smell can evoke a memory of a person or a moment that we treasure,” said The Table Bay General Manager, Joanne Selby.
“Kaap is the essence of The Table Bay, carefully curated to evoke the treasured memories that our guests will recall as one of a kind.”
Kaap was carefully crafted for The Table Bay by fragrance producer, Tammy Frazer who uses only raw natural fragrance ingredients. Ms Frazer, the granddaughter of Graham Wulff, inventor of Oil of Olay, creates organic and natural perfume products. Each artisanal perfume is an artwork inspired by her intrepid journeys.
A reflection of The Table Bay’s promise, character and heritage, Kaap focuses on the Cederberg region of the Cape, a precious plateau where the altitude encourages an abundance of oil in the local flora.
Top notes of fresh green sweet verbena, an herbaceous blue rosemary, and wild thyme continue throughout, while the heart of indigenous geranium anchors the fragrance and extends through the illuminating base of lavender.
These same notes are planted in the southern hemisphere, the ‘Kaap’ which gives this fragrance range its name.
The Kaap range comprises seven custom-made products, all of which are expressed in all-natural botanical ingredients sourced from the region and include linen spray, room spray, water softener, scented candles, fragrance tiles, hand blown glass reed diffusers and parfum solide, a subtle fragrance that sits close to the skin for infused Kaap luxury.
“To be presented with an opportunity to compose a fragrance for such a beautiful property is every perfumer’s dream,” said Ms Frazer.
“Crafting an evocative scent to fill the spaces of the hotel and then going on to design a product line for guests to take home has given me immense scope for creativity. Introducing tactile elements with the invisible medium of scent, cues the guest to what they are experiencing on an emotional level and what they will take with them as a lasting memory.”
The Table Bay PR Manager, Sarah Prins said “From the minute we met Tammy Frazer, we knew that she would be perfect for producing our signature fragrance. We were immediately captivated by her energy and ingenuity but most especially by her keenness to journey with us in creating the series of sensory dinner experiences which culminated with the development of our exclusive scent.”
Ms Selby concluded “Tammy also understood our special interest in harnessing the uniqueness of the Cape’s natural surrounds with notes of indigenous, naturally occurring plants, with links to seasonality. It has been an incredible journey and we know Kaap, truly reflective of The Table Bay, will be embraced and live long in the hearts and imaginations of our guests.”
For information and bookings for The Table Bay, contact The Unique Tourism Collection on +61 2 9211 6590.
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