WHY IT RATES: The unique Hyatt Centric brand, designed for savvy travelers seeking shareable moments to inspire others, is expanding into a variety of dynamic new domestic destinations.—Mia Taylor, TravelPulse Senior Writer.
Hyatt Hotels Corporation announced today strong U.S. growth for its Hyatt Centric brand portfolio, including development plans to build Hyatt Centric hotels in downtown Memphis, Tenn., downtown Nashville, Tenn., and downtown Austin, Texas.
Designed for a growing segment of savvy explorers seeking shareable moments to inspire others, the Hyatt Centric brand currently has 26 properties across 11 countries, including Chile, France, India, Japan, Spain and more.
“We couldn’t be more pleased to see the Hyatt Centric brand grow and offer millennial-minded guests an opportunity to explore dynamic domestic destinations,” said Vice President, Global Brands, Heather Geisler. “Within the walls of each new property, guests will find a social space to connect with others and a launch pad to go out and explore all that the community has to offer.”
The 227-room Hyatt Centric Beale Street will be developed through a joint venture between affiliates of Hyatt and Carlisle Hotels, Inc. The hotel will be developed within Carlisle’s One Beale Street mixed-use project, to be located at the intersection of Beale Street and Front Street, just one block east of the Mississippi River and Riverside Drive.
The Hyatt Centric Beale Street Memphis will also feature a rooftop lounge, offering breathtaking views of the city’s skyline and Mississippi River, as well as a ground floor lobby containing the hotel restaurant, bar and fitness center.
Just off the lobby, guests will also enjoy an open-air courtyard with an outdoor swimming pool and fire pit, plus more than 14,000 square feet of meeting and event space located on the other side of the courtyard within the historic Wm. C. Ellis & Sons Ironworks and Machine Shop. Hotel construction is slated to begin in the second quarter of 2019, with an anticipated opening date by the end of 2020.
Local Memphis design house, HBG Design, has been engaged for the hotel project.
Hyatt also announced a joint venture with C. B. Ragland of Nashville to develop Hyatt Centric Downtown Nashville, a 252-room new build with a restaurant, bar, amenity deck with a rooftop pool, 4,500 square feet of meeting and event space and 4,000 square feet of leasable retail space. Expected to open in Q2 2021, the hotel will be managed by Hyatt.
Hyatt Centric Downtown Nashville will be located within the entertainment district of Music City, one block from Ascend Amphitheater, three blocks south of the city’s famed lower Broadway and four blocks from Bridgestone Arena and Nissan Stadium. Adventurous guests will be within walking distance of the Schermerhorn Symphony Center, Tennessee Performing Arts Center and the Ryman Auditorium.
The 233-room Hyatt Centric hotel in downtown Austin will be a new build, wholly owned by Hyatt. Centrally located on Congress Street, the hotel is expected to open in mid-2020 and will be near the State of Texas capitol building. A passionate team with local expertise will recommend to guests shareworthy experiences all along Congress Street, a must-stroll for visitors and locals alike.
“We are excited to introduce the ‘in-the-now’ Hyatt Centric brand to the iconic southern cities of Memphis, Nashville, and Austin, connecting guests to the heart of the action so they never miss a moment of adventure,” said Stephen Kallaher, vice president, corporate development, Hyatt.
“Hyatt looks for locations that are consistent with its objective to grow in strategically diverse destinations where our guests want us to be,” Kallaher added. “These dynamic, historic cities certainly accomplish that goal, and great developers like Carlisle and C.B. Ragland will help make our Memphis and Nashville projects even more special. With the three new Hyatt Centric hotels, we look forward to offering new and distinct lifestyle hotel experiences to the residents and visitors of these cities, World of Hyatt members and Hyatt’s loyal group of meeting and event planners.”
These developments are in addition to recently announced Hyatt Centric hotels in Los Angeles’ Koreatown neighborhood, near Rittenhouse Square in Philadelphia and near downtown Portland, Ore. Further expanding the Hyatt Centric brand’s global footprint, these developments will join newly open hotels in Midtown Atlanta; Bangalore, India; Goa, India; Lima, Peru; Brickell, Miami; and Santiago, Chile.
SOURCE: Hyatt press release
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