Azamara establishing destination-focused retail concept

Azamara has launched a destination-tailored retail program that is curated specifically for each cruise and will showcase local products and artisans. 

The cruise line said the new retail concept is being designed to complement its shoreside evening activities and overnight port stays, with experiences onboard and ashore with artists and craftsmen in their studios and shops. 

“Our well-traveled guests desire exclusive escapes and thoughtfully selected excursions inspired by local culture and traditions,” Azamara president Carol Cabezas said in a statement. “The retail experience should not be an exception, but rather an integrated layer to amplify meaningful memories across the cruise journey.”

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Curated cultural collections will be reflective of each destination, such as one-of-a-kind Maori carvings while sailing to New Zealand or handspun wool knitwear in Norway, Azamara said. Socially conscious items will include Chilean-made infused glass art sourced from recycled windows and bottles.   

Azamara partnered with the luxury division of retailer-at-sea Starboard Cruise Services, an LVMH Moët Hennessy company, to reinvent the Azamara fleet’s retail offerings. The partnership launched Aug. 28 with the line’s first cruise since the global cruise shutdown, on the Azamara Quest from Athens. 

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