Aspen Snowmass fundraises for Australia
In response to the devastating issues facing the resorts’s top international market, Aspen Snowmass will be donating over $100,00 AUD in prizes and is launching the Australia Wildlife Relief Fund today. Jeff Hanle, Vice President of Communications at Aspen Skiing Company says, “Our hearts and thoughts are with our Australian friends, colleagues and loyal guests who are in extreme crisis due to widespread wildfires and we are keen to help.”
To assist in Australia’s fight, Aspen Skiing Company has created an Australia Wildlife Relief Fund with a promise of matching the first US$12,500 (AUD$18, 233) in donations. For a limited time, all one-time donations to Aspen Skiing Company Environment Foundation will go to fire relief through the Australian Red Cross. Long after the fires are out, Aspen Snowmass is committed to continuing to work hard on the climate problem to protect Australia, our own country, and the future.
In addition, a staggering AUD$100,000 of prizes will be donated to a silent auction on Australia’s dedicated snow travel site, Snowsbest.com, including $40,000 alone in product from the Aspen Skiing Company, with the total including lodging well exceeding six figures. Casey Peck, Account Manager Strategic Markets says, “The Aspen Snowmass community has rallied and we are thrilled that with the support of our lodging partners, total contributions are well over $100k. It is so wonderful to be a part of a community that comes together in times of crisis like this.
Aspen Snowmass properties have rallied to the call, with an enormous total of ten packages being donated involving The Little Nell, Limelight Aspen, Limelight Snowmass, Hotel Jerome, the St. Regis, The Gant, Frias Properties, North of Nell, Destination Residences Snowmass and the new W Hotel Aspen. Extras include premium rentals, lift tickets, and in some packages private lessons and gourmet meals from dining partners. Details of the silent auction will be released early next week.
Resort Ambassador Torah Bright, a Cooma native, has arrived in Aspen Snowmass ahead of the Torah Bright Mini Shred on January 11 and says, “The amazing crew at Aspen Skiing Company have announced they will be running fundraisers to support all Aussies affected by the fires…So I’ll be there all week drumming up support!! It’s an incredible gesture from our US friends to support Australia.”
Silent Auction on Snowsbest:
Details of the silent auction will be released on Snowbest.com and @misssnowitall in the coming weeks.
Donate Now: https://www.aspensnowmass.com/ausrelief
About Aspen Snowmass
Aspen Snowmass, based in Aspen, Colo., operates the four mountains in the Aspen Snowmass area – Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk. In addition, Aspen Snowmass owns and operates the award-winning Ski & Snowboard Schools of Aspen Snowmass, a collection of rental and retail shops titled Four Mountain Sports and a hospitality division that includes the five-star, five-diamond property, The Little Nell and three contemporary Limelight Hotels, one based in the core of Aspen, one at the base of Snowmass Mountain, and the other in Ketchum, Idaho. In its current form, Aspen Snowmass is a values-driven company that is grounded within the core values of: Live Passionately, Awaken the Spirit, Elevate Community and Honor Place. Aspen Snowmass is accessible by one of the most convenient airports in the mountains – Aspen/Pitkin County Airport (ASE) (3 miles from Aspen). For more information about Aspen Snowmass, visit www.aspensnowmass.com or call (800) 525-6200. Follow Aspen Snowmass @aspensnowmass on Twitter and Instagram or at www.facebook.com/aspensnowmass.
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