Bin Majid Hotels & Resorts enters distribution agreement
One of the United Arab Emirates’ growing hotel chains, Bin Majid Hotels & Resorts, has signed a partnership agreement with the global hotel industry’s leading cloud platform, SiteMinder, to welcome the new year. The agreement will see SiteMinder streamline the distribution of Bin Majid properties to online booking channels, as the hotel chain looks to offer more rooms, recreational activities and facilities over the coming months.
The Bin Majid Hotels & Resorts portfolio includes seven properties located in the emirates of Abu Dhabi, Ras Al Khaimah and Umm Al Quwian, including the renowned Bin Majid Tower and Bin Majid Beach Resort.
“The world for hotels has changed. The rapid development of new technologies and the dynamic landscape of the online world have changed the way we as hoteliers work and even where we work from. It wasn’t long ago that things such as rate parity were still new; many of us only had to manage our listing on one or two OTAs and our relationships with a few local travel agents. Today, it is so much more complex and any minor detail in how we merchandise our hotels can have a huge impact on our daily performance. Hoteliers need a systematic way to manage their inventory and pricing,” says Shifans Rauf, Cluster Assistant Reservations & Revenue Manager at Bin Majid Hotels & Resorts.
“I remember learning about SiteMinder for the first time and being thrilled about the opportunity it presented. A hotel property without a channel management platform is a nightmare and quite simply cannot survive in the market.”
Bin Majid Hotels & Resorts offers guests the best of Arabian hospitality – from the stunning location of its properties, to their luxurious facilities and warm, friendly staff – to create unforgettable experiences for both leisure and business travellers.
SiteMinder’s managing director – EMEA, Ruairi Conroy, says, “We are delighted to work with such an exciting, forward-looking hotel chain as Bin Majid Hotels & Resorts. Especially as the UAE rises in popularity as a tourist destination, Bin Majid properties are in a prime position to capitalise on the millions of travellers holidaying and working in the Gulf region, and we look forward to watching their continued growth and success in the future.”
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