Brand USA & American Airlines launch All-American Dream Challenge
Brand USA has teamed up with American Airlines to today launch a unique Australia and New Zealand travel agent competition, offering the chance for one lucky winner to secure a $10,000 multi-destination trip to Las Vegas, Los Angeles and New Orleans.
Designed to grow agents’ knowledge of the diversity of USA destinations beyond the gateways as well as drive awareness of the American Airlines’ multi-city air pass, it’s 787-9 Dreamliner and Premium Economy product, the online competition asks travel agents to share their idea of a three-week dream USA itinerary. Entrants will be asked to share the reasoning behind each choice of destination, accommodation and activity, with their choices being judged on accuracy, creativity and ingenuity.
Five finalists will be invited to an event in Sydney, bringing with them their packed suitcases and a travel buddy as they compete to be named the overall winner. The individual claiming the top prize will be whisked away the following day – with a friend – to experience an Airlines’ 787-9 Dreamliner flight, heading for a dream itinerary spanning Los Angeles, Las Vegas and New Orleans. The four runners up will also receive return Premium economy flights from SYD-LAX, to be redeemed before March 2019.
Laura Evans, American Airlines Marketing Manager – Australia and New Zealand says: “American Airlines’ multi-city air pass, named The All American Fare, allows travel agents to easily book multi-city USA itineraries, promoting dispersal of travel beyond the gateways while highlighting our vast flight network. With the air pass being unique to the market and closely following the launch of our new 787-9 Dreamliner and Premium Economy product, it’s a really exciting time for us at the moment. We’re delighted to partner with Brand USA for this initiative, and educate the trade on the USA and our fantastic products.”
Matt Fletcher, Brand USA Director – Australia and New Zealand says: “We are excited to partner with American Airlines for this unique contest. We hope this will be an effective way to grow Australia and New Zealand agents’ knowledge of the diversity of USA destinations while raising awareness of American Airlines’ All American Fare – a product we identify closely with as it encourages travellers to think beyond the usual USA gateways and to explore the country more widely.
“We’d like to thank our destination partners who came together to create this dream itinerary: Discover Los Angeles, Las Vegas Convention & Visitors Bureau and New Orleans Convention & Visitors Bureau, and we can’t wait to see the trip unfold,” Matt continued.
The contest is supported by a trade advertising and PR campaign and will be promoted on American Airlines’ own channels. The competition is now live, with entries closing on the 14th March.
Enter via the American Airlines microsite here: www.aa.com/americandream
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