Hotel Data Conference sold out for fifth year in a row ·

Hotel Data Conference sold out for fifth year in a row

The 10th Annual Hotel Data Conference, presented by Rainmaker, has reached capacity status with a record 650 registered attendees for the event on 15-17 August at the Omni Nashville Hotel. Co-hosted by STR and Hotel News Now, HDC has sold out for five years in a row.

“The variety of topics we have scheduled go well beyond the usual topics at hotel-industry conferences—something that we’re proud to accomplish for our 10th anniversary edition,” said Jeff Higley, VP of digital media & communications for STR and editorial director for Hotel News Now. “Our outstanding content-planning committee developed topics that range from analyzing the last decade of data to focusing on the trends that are key to an audience that represents so many different disciplines within the industry.”

HDC will feature 135 speakers across four general sessions, 17 breakout panel sessions, 14 “data dash” sessions and nine advanced-level “data dive” discussions.

Included in the four general sessions are the unveiling of updated U.S. forecasts from STR and CBRE as well as a discussion on the lack of hotel pricing power despite record-high demand and occupancy levels. Unique breakout sessions include a 20-year look at OTAs and the impact of legalized marijuana on hotels.

This year’s featured speaker is Elizabeth Mullins, VP, Hotels and Resorts, The Walt Disney Company. She will provide an inside look at Disney’s approach to hotels during lunch on Thursday, 16 August.

Featured panelists and presenters during general sessions include:

Stephanie Atiase (Hilton Worldwide), Jim Chu (Hyatt Hotels Corporation), Isaac Collazo (InterContinental Hotels & Resorts), Jan Freitag (STR), Esther Gayfield (Colony NorthStar, Inc.), Michael Heaton (Waterford Hotel Group), Amanda Hite (STR), Brenna Halliday (Host Hotels & Resorts), Sam Makani (Solid Rock Group), Mitch Patel (Vision Hospitality Group Inc.), Rob Palleschi (G6 Hospitality), Leticia Proctor (PM Hotel Group), Robin Rossmann (STR), Susan Sanders (Hospitality Ventures Management Group), Lorraine Sileo (Phocuswright Inc.), Randy Smith (STR) and Mark Woodworth (CBRE).

A full agenda and speaker information can be found at

About the Hotel Data Conference
The Hotel Data Conference is a gathering of industry executives with a specific interest in crunching data to improve the performance of their hotels and/or hotel companies. The conference content is designed to appeal to brand executives, hotel owners, developers, operators, revenue management specialists and pricing analysts. For more information, please visit

About STR
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit

About Hotel News Now
Hotel News Now is the definitive online news resource for hotel owners, operators, developers and all other parties interested in the global hotel industry. Our experienced editorial team provides breaking news coverage, how-to resources, trends and in-depth analysis that leverages our access to hotel performance benchmarking data from parent company STR. For more information, visit

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