Gold Coast wins major Japanese Business Event
The Gold Coast will host 3500 representatives and families from Japanese electrical retailer Nojima in January 2020, reflecting strong growth over the past 12 months in international incentive-based events.
The program is a coup and highlights the appeal of the Gold Coast as a business events destination with a strong leisure offering for attendees.
Destination Gold Coast CEO Annaliese Battista said the event represents the largest Japanese group to convene on the Gold Coast in over a decade, which is estimated to inject more than $8.4 million into the city’s economy.
“The Gold Coast is delighted to have been selected by mega retailer Nojima as the prime location for this prestigious program,” Ms Battista said.
“This major win for the Gold Coast follows three years of industry-wide collaboration within our sector.
“Nojima was seeking a destination to inspire and reward their employees and families, and our bid highlighted the Gold Coast’s core strengths, family-friendly offering and accompanying world-class facilities.
“Business events on the Gold Coast attract more delegates than any other Queensland destination, and business travellers stay longer on the Gold Coast than any other destination in the sunshine state, to enjoy the region’s myriad of leisure-based experiences.
“Japan is the Gold Coast’s third-largest inbound tourism market and it is also encouraging to see renewed interest from the business events sector.
“Japanese leisure visitors to the Gold Coast increased by 13.4 per cent to 73,000 in the year to June 2019, and this is expected to continue to grow.”
Enhanced airline capacity, seamless ground operations, year-round sunshine, and unspoiled choice of accommodation, experiences and activities were all winning factors in securing the event.
The group will arrive in three stages across three weeks in January 2020, and will feature three gala dinners and leisure tours of the Gold Coast’s renowned attractions and experiences.
Australia’s Minister for Trade, Tourism and Investment Simon Birmingham said that the event represented a significant win for the Gold Coast, providing an opportunity to showcase its world-class tourism offerings.
“Australia’s appeal among Japanese travellers has continued to climb in recent years and this great win for the Gold Coast will no doubt build on our strong reputation in this key tourism market,” Minister Birmingham said.
“The Morrison Government remains committed to supporting Australia’s business events sector and attracting large-scale events such as this one, which provide a significant boost to local economies and the broader tourism sector by filling restaurants and hotel rooms, and driving visitation to key tourism attractions.”
Tourism Industry Development Minister Kate Jones said attracting this business event would showcase the Gold Coast’s best tourism offerings to staff across the company.
“Securing business events like this delivers a huge economic win for the local economy because it attracts visitors to the region and creates jobs in the local tourism sector,” she said.
“The unrivalled tourism experiences of the Gold Coast ensured we were the strongest contender to secure this bid, from our world-class beaches, beautiful hinterland, to our amazing culinary experiences.”
The bid was secured by Destination Gold Coast in partnership with Tourism Australia supported by the Business Events Bid Fund Program (BFP), and Tourism and Events Queensland.
Nojima is an electrical retailer founded in 1959, headquartered in Yokohama, Japan
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