Abu Dhabi's Yas Island chases Israeli tourists with new campaign
$150,000 online campaign features a 45 second brand campaign introducing the destination in English and Hebrew
Yas Island Abu Dhabi has launched a new online brand campaign entitled Experience it to Believe it, designed to entice Israel holidaymakers.
The advertising campaign represents one of the first destination marketing campaigns targeting Israeli holidaymakers, encouraging them to visit one of Abu Dhabi’s leading vacation hotspots.
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