Marriott inks deal to return Sheraton brand to Saudi holy city

Marriott International has announced the signing of Sheraton Taiba Hotel, Madinah with Taiba Holding Company, marking the return of the Sheraton brand to the holy city. 

Set to open in 2023, Sheraton Taiba Hotel, Madinah will comprise 268 rooms and include three culinary concepts under Sheraton’s refreshed F&B philosophy.

“We are delighted to work with the Taiba Holding Company to open our first Sheraton in Madinah, which will represent the brand’s new identity offering guests a unique experience through enhanced services and designs while staying true to its legacy,” said Alex Kyriakidis, president and managing director, Middle East & Africa, Marriott International. 

“Religious tourism represents a significant part of the kingdom’s non-oil economy and will continue to play a key role as the government plans to attract 30 million pilgrims by 2030. As a result, we expect the demand for hotels in the Holy Cities to increase further in the coming years.”

Gasem bin Abdul Ghani Al Maimani, CEO, Taiba Holding added: “We are very happy to be working with Marriott International to bring the Sheraton brand back again in its new transformed shape to Madinah. We continue to join hands with experienced partners to add value to our shareholders and community by bringing iconic projects to life.”

Sheraton Taiba Hotel, Madinah will have elements like the productivity table that will help transform the hotel lobby into a space that make people want to eat, drink, hold meetings and linger. 

The property will also introduce the Community Manager, who will deliver a unique digital experience exclusive to Sheraton.

Sheraton boasts nearly 450 hotels in over 72 countries.

Marriott International currently has a portfolio of 27 properties and over 8,000 rooms across nine cities in the kingdom. The company expects to nearly double its presence in Saudi Arabia in the next five years.

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