New tourism direct booking initiative launches in Dubai

Welcome To The World aims to give holidaymakers the opportunity to book directly and support local businesses

Dubai is stepping up its international marketing campaign to attract tourists

A new online global travel and tourism initiative, which promotes direct bookings by bypassing commission-driven aggregators, has launched in Dubai.

Welcome To The World, a video content platform which showcases the most popular and recommended hotels, restaurants, attractions and experiences of 175 global tourism hotspots, aims to give buyers the opportunity to book directly and support local businesses.

“This is an initiative borne out of the need to spur global travel and tourism resilience in the wake of the near critical industry slow-down caused by the Covid-19 pandemic,” said Stefanie Schachtschabel, founder and managing partner of Globally, which has launched Welcometotheworld.com.

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