Saudi Arabia launches new initiative for private sector tourism push

Saudi Tourism Authority has launched Tourism Shapers to equip more private sector involvement in ambitious plans

Saudi Tourism Authority (STA) has launched a new initiative aimed at encouraging more private sector companies to embrace the kingdom’s ambitions to become a global tourism player.

Tourism Shapers aims to support the learning and development of local travel trade partners in the tourism private sector.

As Saudi continues to develop its destination offering for local, regional and international audiences, the authority said it is now more important than ever to enable and empower the private sector.

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