American launching two nerd bird routes from Austin

Eschewing its typical hub-and-spoke model, American Airlines
will connect tech-centric Austin to the tech hubs of San Jose and Boston
beginning next April. 

Both routes will operate twice daily beginning April 17. 

“We added these routes with our customers top of mind to
bring them closer to the places they value the most when conducting business,” said
Vasu Raja, American’s senior vice president of network strategy. “While it’s
not our traditional hub-and-spoke routing, we understand the importance of
travel for the tech community and look forward to offering these new flights to
our loyal customers.”

American will compete against JetBlue, Delta and Southwest
on Austin-Boston, according to the website Flight Connections. It will compete
against Alaska and Southwest on Austin-San Jose. 

The Austin route isn’t American’s only one from Boston that
doesn’t touch a hub. The carrier also flies from Boston to Syracuse and
Rochester in New York and beckons vacationers with Boston-Cancun service,
spokeswoman Nichelle Barrett said. American had a 19% share of domestic traffic
in Boston as measured by passenger count during the 12 months that ended in
August, according to the Bureau of Transportation Statistics. The carrier flew
18% of the Austin domestic market during that time frame and just 7% of San Jose’s
domestic market.

American will operate the new Austin routes in a Boeing
737-800 featuring a 16-seat first-class cabin and power at every seat.

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