Amazing £2.3million Gruffalo attraction to open in the UK later this year

A brand new multi-million pound attraction is coming to Blackpool’s seafront that’s sure to wow little ones and their parents.

The Gruffalo & Friends Clubhouse will welcome beloved children’s characters from author Julia Donaldson.

In a partnership with Merlin Entertainments the new kids' clubhouse will launch in May, with six stories to create an indoor play adventure.

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The new attraction has been 18 months in the making and will add a whole new family-friendly range of fun for visitors to Blackpool.

Some of the fun includes The Gruffalo whose deep, dark wood you can venture through at the clubhouse.

There’s also Princess Pearl’s Castle from Zog, and other areas themed around books The Snail and the Whale, Room on the Broom and The Highway Rat.

Play rooms will be available that are suitable for under 10-year-olds and there’s even a special toddler room for little ones under three.

As part of a team with Magic Light and Blackpool Council the clubhouse will welcome guests in May 2023.

Many of Julia Donaldson’s characters will be recognisable and well-loved by kids across the UK thanks to her books and the BBC captions of her shows.

Kate Shane, regional director of Merlin Entertainments said: “We are incredibly excited to bring some of the UK’s best loved children’s characters to Blackpool. Blackpool is the UK’s number one family seaside resort and this latest partnership with a globally recognised brand will provide compelling new reasons for visitors to come to Blackpool.

"The Gruffalo and other characters from the world of Julia Donaldson and Axel Scheffler will be amongst brilliant company alongside our already strong cluster of family attractions on the resort, delivered with Merlin’s world-class guest experience.

"This significant investment further supports Merlin’s strategic growth plans, bringing further jobs and economic benefit to the local community and wider region.”

While Lynn Williams, leader of Blackpool Council, added; “Blackpool already has the biggest portfolio of branded attractions outside London and the addition of this world-class family attraction will strengthen that position.

"The family audience is key to Blackpool’s tourism growth strategy and we are delighted to be working in partnership with Merlin Entertainments to deliver something that will truly resonate with that audience, as well as providing new jobs for local people and economic growth to our town.”


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