Britons ‘craving’ sun over city breaks for winter holidays – most popular destinations

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New research from TravelSupermarket has ranked the most searched for destinations by UK tourists. The data revealed British tourists are increasingly opting for sun over a winter city break.

Tenerife was the most searched for destination on TravelSupermarket this winter as Britons seek time in the sun.

The largest of the Canary Islands, Tenerife has fantastic winter weather and many beaches for tourists to enjoy.

Emma Coulthurst, travel commentator at TravelSupermarket, told “This time last year, the UK was facing limited opportunities to travel.

“People were finding that they had booked but were having to cancel holidays as the country went into another lockdown and only essential travel was allowed.

“Now restrictions have relaxed for travel back to the UK with only one lateral flow test required within two days of landing.

“People are dipping their toes back in the holiday waters with a sun holiday rather than a city break as many have not taken a holiday abroad this year or last year.

“City breaks tend to be an additional holiday. So, sun on their faces and a swim in warm seas is what people seem to be craving the most.”

The second most desired winter destination was the stunning island hotspot of Cape Verde.

Another great choice for winter sun, Cape Verde is made up of 10 volcanic islands in the Atlantic Ocean.

A very popular destination with families, Cape Verde’s stunning beaches and clear waters make it a top choice for Britons.

Coulthurst added: “People may be choosing sunny beach and island holidays as they think they will be able to socially distance more easily.

“Perhaps people are not as comfortable with visiting cities compared with winter 2019 as they associate them with crowds. Hotter destinations also enable more outdoor eating and living.

“Finally, length of trip may be a factor. As there is still some form filling to do, some entry requirements for some countries and a test to book for your return and it’s a long time for some since they have been in an airport, they are deciding to go away for longer than just a few days.”

While city breaks had fallen in popularity, New York was still the third most searched for destination.

Many British tourists are eager to get back to the United States since the travel ban was lifted in early November.

Dubai was the fourth most searched destination and is a great choice for warm winter weather.

The Costa del Sol rounded off the top five destinations with many Britons choosing to holiday in the resort town of Marbella.

Coulthurst said: “ With the market still not near pre-pandemic levels, those who do book and go away can benefit from some really good winter prices.

“In terms of good value and good sun options at this time of year, the Canaries, Cyprus, Madeira, Cape Verde, Egypt, Florida, Cancun and the Dominican Republic are just some of the destinations worth looking at and comparing package holiday prices to.”

Top 10 most searched destinations this winter (TravelSupermarket)

  1. Tenerife
  2. Cape Verde
  3. New York
  4. Dubai
  5. Costa del Sol
  6. Lanzarote
  7. Krakow
  8. Barbados
  9. Gran Canaria
  10. Maldives

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