Emirates plans VR tech push to improve passenger services

Dubai airline says the Emirates Oculus VR app will be used to offer customers the ability to explore destinations, select a cabin, and book and pay for flights

Emirates has unveiled plans to dive further into virtual reality to improve services to passengers.

The Emirates Oculus VR app will be used to offer customers the ability to explore destinations, select a cabin, and book and pay for their Emirates flight.

The Dubai-based aviation giant revealed its plans as it announced that its fully-enclosed Gamechanger First Class Suites can now be inspected via the app.

Emirates said it has “taken the next step in its ambition to reach and engage audiences around the world with cutting-edge VR technology”.

Boutros Boutros, Emirates’ divisional senior vice president, Corporate Communications, Marketing and Brand, said: “Emirates aims to provide innovative and outstanding customer experiences whether onboard, on the ground, or in the digital space.

“In 2018, we were the world’s first airline to introduce advanced web VR technology on our digital platforms, offering our customers an immersive opportunity to learn about the fantastic Emirates experience that awaited them before they stepped on board.

“We’ve continued to invest and develop that experience, and today we are delighted to be the first airline to launch a fully-fledged Oculus VR app.”

He added: “This initiative expands our global reach and ability to engage with our audiences across digital platforms. It is also particularly relevant right now, as many people have not travelled for a while due to the pandemic, and are seeking inspiration and researching and rediscovering their flight options.”

Emirates also said it is working on an updated version featuring its Premium Economy cabin and latest A380 aircraft interiors.

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