From Emily to 'White Lotus': Why are travelers inspired by movies and TV?

Clockwise from top left: Lily Szemplinski, owner of Passport Stamps Travel, host Rebecca Tobin, senior editor Nicole Edenedo, and Simon Hudson, a professor of tourism at the University of South Carolina talk about "set-jet" travel on an episode of the Folo by Travel Weekly.

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What do a young expat in Paris, the chain of White Lotus hotels, a wizard in England, a group of brunch-loving BFFs in New York and a certain iron throne all have in common? They’re all part of monster-hit movies and TV shows that have spawned wanderlust for travelers, a trend that appears to be accelerating perhaps due to the sheer volume of content available for streaming during the pandemic.

A report from Future Market Insights estimated the film tourism sector in 2022 at more than $66 billion and expected that number to more than double in 10 years. Clearly, film tourism has struck a chord with travelers.

So in this episode, our reporter, a professor, a travel advisor and a host have assembled in a mansion with with a candlestick, a wrench, a knife – ok, just kidding, we’re in our offices with our microphones. Senior editor Nicole Edenedo, Simon Hudson, a professor of tourism at the University of South Carolina and Lily Szemplinski, owner of Passport Stamps Travel, join host Rebecca Tobin to discuss this trend.

Episode sponsor:

This episode is sponsored by Windstar Cruises

Related:

Set Jetting puts the spotlight on destinations

‘The White Lotus’ has turbocharged interest in Sicily

The Folo podcast: Advisors talk about film-crew travel

From the archives: Tabloid tourism

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