Here are the best places to enjoy the most sumptuous beaches

Rejoice! We can finally have sun, sea and sand again! Here are the best places to enjoy some of the most sumptuous beaches in the world…

Ad Feature by British Airways Holidays

  • British Airways Holidays has selected the best places for a beach break 
  • Bookings for holidays can be secured with low deposits from just £75pp 
  • Holidays are ATOL protected and come with 23 kg baggage per person as standard

Listening to the sound of the sea lapping the shore, feeling the sand between your toes and soaking up the sun’s warm rays.

If you’ve missed any of this, then get ready to rejoice…

Sun, sea and sand are within reach again – and whether you’re looking for powder-soft stretches for relaxing or a water sports adventure, British Airways Holidays can make your next beach holiday one to remember.

With sun, sea and sand within reach again, British Airways Holidays can make your next beach holiday one to remember

They have carefully selected spectacular beachfront hotels that have everything from glistening infinity pools with coastal views to private cabanas on white sands. 

All British Airways Holidays are ATOL protected, and you can take advantage of the ‘book now, pay later’ low deposit schemes from just £75pp – there’s also a 23kg baggage allowance per person as standard.

And there’s a 24-hour holiday helpline, where experts are on hand, providing reassurance throughout your trip. British Airways Holidays also offers the flexibility to change or cancel your trip free of charge if travelling before 31st August 2021. 

And of course, there’s the opportunity to upgrade your flight and indulge in British Airways’ Club Europe and Club World cabin, where perks include a full flat bed (Club World Only), delicious on board food and drink as well as an increased baggage allowance, access to private lounges and priority boarding.

So where should you head to enjoy some of the world’s most sumptuous beaches? We reveal all…

Grecotel Hotels & Resorts 

One of the generous light-filled rooms at the stunning LUX ME White Palace on Crete

From enchanting waterfront palaces to contemporary chic resorts, Grecotel Hotels and Resorts occupy some of the most supreme beachfront locations in Greece.

At these guests can enjoy a refreshing holiday concept born out of Grecotels vision for a waterfront lifestyle with LUX ME (meaning Luxury Made Easy®). 

This showcases luxury all-inclusive living in spectacular seafront locations with outstanding food, drinks, activities and wellness for a dream trip to remember.

With five LUX ME resorts – White Palace, Daphnila Bay Dassia, Dama Dama, Kos Imperial and Olympia Oasis & Aqua Park – the hardest decision you’ll have is deciding where to stay. 

All of these hotels have an array of rooms with vast sea views with a daily stocked mini-bar, WiFi and luxury amenities. 

The LUX ME Daphnila Bay Dassia, pictured, which is located on Greece’s Kommeno peninsula

Children aren’t forgotten – with special menus on offer as well as a host of activities – while grown-ups can enjoy the adults-only zones on the beaches. And the concierge is on hand 24 hours a day via WhatsApp.

Well, how about LUX ME White Palace on the beautiful north coast of the stunning island of Crete?

It has generous light-filled rooms, sunset lounges, stunning pools and lagoons – all with sophisticated sea views.

While its highlight definitely has to be its promenade restaurant that features iconic cocktails, a DJ and even roller-skating waitresses!

The amazing pool at the LUX ME Dama Dama resort on the Greek island of Rhodes

Meanwhile, the LUX ME Daphnila Bay Dassia is located on Greece’s Kommeno peninsula – one of the most exclusive developments in the Mediterranean.

Here guests can sail around on the property’s luxury boat, revelling in the sea breeze, or enjoy the ambience while relaxing in the extensive veranda, which has sweeping views across the Ionian Sea.

The LUX ME Dama Dama resort is named after the Dama-Dama deer that live on the island of Rhodes.

Kos Imperial, pictured, is a mammoth resort on the island of Kos with views of the Aegean Sea

The resort itself lies on the famous Faliraki beach and also boasts a 100-metre pool and gardens with bungalows framed by a vast beach line. It has a fabulous Gourmet Gallery with hanging verandas and terraces, which includes a fantastic array of dining options accompanied by live music.

Another option is Kos Imperial – a luxurious resort on the island of Kos, where the cool sea breeze accompanies the view of ferries, yachts and fishing boats bobbing on the Aegean Sea and there are three pools overlooking the beautiful beach.

The hot new place at Kos Imperial this summer is the Italian Hot Stone Restaurant, which is launching an exciting dining concept – cook your meal to your liking on a hot stone! 

Here you can enjoy a unique a la carte dinner at the elegant restaurant that is ideally located in a private space of the terrace at lobby level. 

This unique venue is surrounded by illuminated water and has spectacular scenery. 

The Olympia Oasis & Aqua Park, which boasts a vast beach, a large relaxing pool and an Aqua Park

And don’t forget, there’s the Olympia Oasis & Aqua Park, which lies on the paradise shores of ancient Olympia where the Olympic games were born.

It is framed by a centuries-old forest and a vast beach, which features a large relaxing pool, exotic lagoons pools and slides. There are also facilities for children starting with Riviera’s Aqua Park and Summer Camp.

And there’s also Oasis on the Beach, where guests can enjoy dinner, dancing and shopping or just hang out while listening to the sound of the waves.

  • Book your beach holiday to Greece at

Ikos Andalusia

Ikos Andalusia, which sits on a stunning private beach in Estepona near Marbella on Spain’s Costa del Sol

Lavish, relaxed and perfectly unforgettable – just some of the ways to sum up a stay at Ikos Resorts.

And in April, it is opening its brand new Spanish property, Ikos Andalusia, which sits on a stunning private beach in Estepona near Marbella on Spain’s Costa del Sol.

Ikos already has four properties in Greece, including two in Halkidiki, which have been voted the number one and number two best all-inclusive hotels in the world by TripAdvisor.

Ikos Andalusia has both indoor and outdoor pools, not forgetting a private beach, which offers a complimentary beach childcare service

All Ikos properties offer an ‘infinite lifestyle’ concept, meaning guests receive unparalleled service and exclusive benefits.  

At Ikos Andalusia, there will be 411 contemporary rooms and suites each with either private balconies, gardens and pools.

It will also boast seven tantalizing restaurants with Michelin-starred menus, while its Dine Out Programme will offer guests the chance to dine at some of the best local restaurants – all at no extra cost.

Ikos Andalusia is opening in April. Pictured is the amazing bar area

If you want to work off all the food indulgence then there will be both indoor and outdoor pools, not forgetting the private beach, which offers a complimentary beach childcare service.

Plus, there are also exceptional sporting facilities. You will be able to take to the water, join a spin class or even take advantage of the gym suite.

While for those who fancy a bit of well deserved ‘me time’ they will be able to head to the Ikos Spa by Parisian brand Anne Semonin, the perfect place to revitalise. 

One of the rooms at Ikos Andalusia. There will be 411 contemporary rooms and suites each with either private balconies, gardens and pools

Here there will be personalised treatments from expert therapists making it a uniquely relaxing experience.

Or if you fancy exploring the local area, the Local Discovery experience will allow you to enjoy a complimentary day’s hire in a MINI and a free green fee (valid once per stay/per adult, including a shared buggy) for two at the renowned Los Naranjos golf course (does not include transportation to the golf club or equipment).  

  • Book your Costa del Sol beach holiday at

Hilton All-Inclusive Resorts – Caribbean

The Hilton La Romana Adult Resort, pictured, is nestled on Bayahibe Beach – one of the most pristine palm-fringed beaches in the Dominican Republic

Some of the best beaches in the world are found in the Caribbean – so why not head to one of Hilton’s all-inclusive resorts?

There are several dotted around this part of the world – all with beautiful sands and sparkling water just waiting for you to discover.

One of them is the Hilton La Romana Adult Resort, which is nestled on Bayahibe Beach – one of the most pristine palm-fringed beaches in the Dominican Republic.

Here guests can enjoy total privacy, unwind in newly renovated accommodation, take in the sweeping gardens or ocean views from their terrace, as well as explore the local culture and history.

The pool at the Hilton La Romana Adult Resort, where guests can unwind in total privacy

Guests can upgrade to premium rooms, which offer personalised check-in and check-out, use of a private beach area and pool, and access to the premium VIP lounge.

And if La Romana sounds like the perfect getaway, but you need somewhere for children, don’t worry.

There’s also the Hilton La Romana Family Resort, on the same stretch of sand.

It has all of the same features as the adults-only resort but also includes a water park with exciting tube slides, a lazy river and a kids’ splash zone with mini waters – as well as a kids and teens club.

The water park with white-knuckle tube slides, a lazy river and a kids’ splash zone at the Hilton La Romana Family Resort

Or if you fancy beach life in Mexico, head to the Hilton Playa del Carmen, just steps away from the vibrant Fifth Avenue.

This adults-only resort is newly renovated with a fresh and completely modern feel as well as sweeping ocean views and a powdery white sand beach.

It is an all-suite property, where guests can get private balconies or terraces with hot tubs with the option to upgrade to additional luxuries, which include a personalised check-in and a butler service.

If you really want to treat yourself, why not opt for a swim-out suite, where you have access to a a semi-private pool on private terrace and partial ocean views.

Guests can experience an array of unique and fun evening activities during their stay including nightly entertainment such as live music and professional shows.

The swim-up bar at the newly renovated Hilton Playa del Carmen, which is right next to a powdery white sand beach 

And when it comes to dining out, there’s a whole host of restaurants to chose from, offering a range of cuisines.

Asiana serves up Japanese, Chinese and Southeast Asian cuisine in an intimate setting while Kalamata is a casual – yet elegant – eatery that specialises in Mediterranean dishes.

Or if you want to experience something traditional, how about trying Rincón Mexicano, a restaurant offering delicious dishes from different regions of Mexico, or Maria Marie, an upscale venue with dishes that blend gourmet Mexican cuisine with contemporary French flavours.

And when it comes to topping off tradition, head to the La Mejorda Cantina bar, which offers authentic mixology experiences and a variety of tapas.

Meanwhile, for a stay right in the heart of the Caribbean, there’s the Hilton Rose Hall Resort and Spa on the stunning island of Jamaica.

The Sugar Mills Falls water park at the Hilton Rose Hall Resort and Spa on the stunning island of Jamaica

This resort is nestled between the scenic mountains and the turquoise Caribbean waters on the legendary 18th-century Rose Hall Estate.

The family will love its Sugar Mills Falls water park with slides, terraced pools, a lazy river and a swim-up bar.

And remember, being all-inclusive you can enjoy unlimited access to its gourmet a la carte dining options in six restaurants, limitless top-shelf spirits across five bars and lounges as well as daily refreshed minibars with soft drinks, juice, bottled water and beer.

  • Book your Caribbean beach holiday in the Dominican Republic at, and, in Mexico at and and in Jamaica at 

Constantinou Bros – Cyprus

The four-star Constantinou Bros Athena Beach Hotel, pictured, is just a short walk from Paphos harbour

Some of the prettiest beaches in the Mediterranean can be found in Cyprus.

And with several beachfront hotels close to bustling Paphos, look no further than the Constantinou Bros chain.

It boasts four and five-star hotels with an emphasis on gracious hospitality, good food and smiling, friendly staff.

They are renowned for their superb cuisine and all hotels offer a variety of board basis options including a premium all inclusive option with a la carte dining available in all of the restaurants. 

When it comes to families, they’ll love the four-star Constantinou Bros Athena Beach Hotel – just a short walk from Paphos harbour.

All rooms and suites are bright and airy – with junior suites even coming with their own private pool.

The Constantinou Bros Athena Beach Hotel has three freshwater pools and a range of board options 

There are three freshwater pools and one indoors – and an array of activities to take part in from bowls to tennis or of course, just relaxing on the stunning beach. 

Children can be kept entertained by the kids club and can also let loose at the children’s playground, have fun on the mini-golf course or splash around in the paddling pools and waterslide.

While adults can relax at the Elixir Spa, which boasts two saunas and two steam baths.

A range of board options from B&B to premium all-inclusive are available and the resort’s restaurants include the seasonal Palm Tree Restaurant and the Mediterranean-inspired Adonis eatery.

Meanwhile, the Constantinou Bros Athena Royal Beach Hotel is a four-star deluxe adults-only hotel that’s sure to be a hit with couples.

One of the stunning pools at the Constantinou Bros Athena Royal Beach Hotel – a four-star deluxe adults-only hotel

It has a range of excellent accommodation from standard rooms to suites, which have stunning views of either the colourful private gardens or the sea.

There are three freshwater pools, as well as one indoors, and a ban on motorised water sports means the beach is a peaceful haven with clear, sapphire waters.

Or if that’s not relaxing enough, there’s also the calming Elixir Spa, where you can listen to the whispering surf while enjoying a massage in a private beach cabana.

While at the Constantinou Bros Asimina Suites Hotel, it’s all about pure luxury.

The Constantinou Bros Asimina Suites Hotel, pictured, is a five-star hotel in Cyprus 

This five-star boutique-style property is exclusively made up of suites for the most discerning of guests, with luxury suites coming complete with private pools.

It boasts extensive facilities including two interconnecting swimming pools with a Jacuzzi, the Elixir Spa, a fully air-conditioned gym and a floodlit tennis court.

And when it comes to dining, guests can relax in the two bars and four restaurants, including the Kymata beachfront restaurant, which is perfect for leisurely lunches and romantic sunset a la carte dinners.

  • Book your Cyprus beach holiday at and   


Visit to book or call on 0344 493 0787. 

Calls are charged at local rate. Flight bookings made over the telephone incur a £10 booking fee per person, holiday bookings incur no fee. Cancel or change options available on new bookings for travel dates up to August 31, 2021.   

As a result of coronavirus (Covid-19) and evolving local legislation, some amenities and facilities shown in this supplement may have restrictions in place at time of travel. Please check before travelling to avoid any disappointment. All information featured in this supplement is subject to change and was correct as at January  4 2021.

Conditions apply, see for full details. 

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