One in three holidaymakers will return to a destination they have been before

A third of Brits going on holiday this year will return to a destination they’ve previously visited, according to research. The poll, of 2,000 holidaymakers, found 28 percent go back to the same place because they’re unsure about the cost of somewhere new, while 22 percent worry about being out of their comfort zone.

And 15 percent are so “overwhelmed” by the amount of choice in the world, they’d rather just go somewhere they already know.

However, 40 percent polled believe it’s important to switch up holiday locations.

Two-thirds of those (67 percent) say it’s good to gain new experiences, and 55 percent think it’s important to have something new to look forward to.

Christopher Guttridge, general manager of lifestyle at Revolut, which commissioned the research, and is offering customers instant cashback on exciting holidays and trips booked through the app, said: “It’s easy to stick with what you know, in many aspects of life, but holidays are a great opportunity to try new things.

“As the ultimate travel companion, we’re offering customers cashback on accommodation booked in our app, so you can make your money go further and try somewhere new.”

More than half (53 percent) of respondents say the thing which makes a holiday great is making new memories.

And exactly half say who they’re with makes all the difference – while the third biggest marker of holiday greatness was deemed to be the food on offer.

For four in ten, however, just having a break from work is what really makes a holiday stand out.

Over a third (34 percent) feel happier and more fulfilled when being adventurous with holidays, with the average adult planning two getaways in total for 2023.

The research also looked into holiday destination bucket lists, with Rome topping the list, alongside the Greek capital, Athens.

In third place was Tokyo, while New York and Reykjavik rounded out the top five, according to the OnePoll.com figures.

And when it comes to adventurous activities, 14 percent say the top things they would like to try are cave exploring, kayaking, and scuba diving.

Just over a tenth (13 percent) would like to have a go at ziplining, and 12 percent would throw their leg over a quad bike – or go volcano trekking.

Christopher Guttridge, at Revolut, added: “It seems from these results that many Brits are now experiencing what we’re calling FOMA – Fear of Missing Adventure.

“Whether you want to traverse the rocky Agafay Desert on camelback, or take a relaxing dip in Budapest’s Széchenyi Thermal Baths, there’s over 300,000 experiences to choose from to help kickstart your new adventure.”

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