Subscription services, hotels, timeshares compete with vacation rentals for ‘workcation’ customers

COVID-19 accelerated a permanent merger of work and vacation into a “workcation.” But where are all those travelers going to stay?

That’s what John Tarantino wondered after he left his 9-to-5 job in Manhattan. Tarantino, who founded a boutique boutique watchmaking business in New York, had spent time in Buenos Aires, Mexico City, New York and Miami. But by the end of last year, he’d grown weary of making new reservations at a different vacation rental every month and figured there had to be a better way.

There is. The fast-growing market for long-term accommodations picked up speed during the pandemic, as offices closed and more Americans like Tarantino began working remotely.  The options range from innovative new companies that offer housing as a subscription to traditional rental platforms and hotels adjusting their products for the workcation crowd.

More travelers want long-term lodging options

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