The beautiful UK seaside town ‘just like Brighton’ but with less tourists

Whilst Brighton attracts hundreds of tourists every summer, this seaside town is said to be “just as good” but with far less tourists.

Cromer is descibed as “the gem of the Norfolk coast” and was even praised in Jane Austen’s novel Emma where she wrote: “You should have gone to Cromer…the best of all the sea bathing places. A fine open sea…and very pure air.”

The resort was popular before World War One, with visitor numbers at an all-time high before they dropped off as more people opted for abroad holidays.

Since then, the town has faced a gradual decline in tourist numbers, with towns like Brighton being a more popular options for those looking for a quick seaside getaway.

But with the opening of numerous bars, cafes and shops, the town is said to be bringing in a new crowd as tourists opt for the less crowded spot.

READ MORE: Seaside town at war with tourists ‘squatting’ on beach using it as a toilet

The resort is now attracting a younger crowd, with surfers opting to visit the beaches and commuters moving from busy London to be closer to the seaside as the cost of living crisis spirals.

According to travel writer Liz Hollis, Cromer is said to have a “vibrant Brighton feel” that is “increasingly home to artists, galleries and independent shops.”

It is also said to be one of the most dog-friendly beach holidays for those looking to bring along their beloved pets.

The town is located on the north coast of Norfolk and is just 23 miles north of Norwich. It was traditionally a fishing town, famed for the Cromer crab, before developing into a tourist hotspot in the Victorian era.

It has attracted famous holidaymakers including the future King Edward VII, Oscar Wilde and Winston Churchill.

Visitors today head to the beach for watersports and crabbing as well as the scenic coastal walks and quaint streets with shops selling local produce, homeware, fashion and traditional seaside gifts.

The Grade II-listed pier remains to be a major draw standing 151 metres out to sea. The Pavilion Theatre hosts the UK’s only remaining end-of-the-pier variety show while its lifeboat house marked its centenary in July.

The 122-year-old pier was awarded as runner-up in the National Piers Society’s annual Year of the Pier Award 2023, having previously won the title twice, most recently in 2015.

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