Tiffany & Co.'s New Exhibit Includes the $30 Million Necklace Lady Gaga Wore to the Oscars

Tiffany & Co. will forever be associated with New York City, home to the jeweler’s iconic Fifth Avenue flagship. But for its new exhibition, billed as the first and largest show of its kind, the jewelry house traveled all the way to Shanghai, where the immersive show will be on view at the Fosun Foundation through November 10th.

Tiffany & Co. Virtue and Virtuosity

Bringing together 350 objects, 100 of which have never been seen by the public, Vision & Virtuosity is organized into six thematic “chapters,” each of which probes a different aspect of the brand’s 182-year history.

Tiffany & Co. Virtue and Virtuosity

The first floor, “Tiffany Blue," recreates bedazzled scenes from the Fifth Avenue store’s iconic window displays, with showcases dripping in aquamarines, tanzanites, and Montana sapphires. Meanwhile, “Tiffany Love” features a dazzling selection of diamonds, including the iconic six-prong Tiffany engagement ring, in an interactive space whose touch-screen walls allow visitors to send personalized love messages. 

Some of the other notable objects on display: the brand’s 1845 “Blue Book," the first mail order catalogue in North America, the original Breakfast at Tiffany’s script, and the 128.54-carat Tiffany Yellow Diamond that Lady Gaga wore at the Oscars.  

Tiffany & Co. Virtue and Virtuosity

While the exhibition explores the brand’s storied past, it’s also been designed with the digital age in mind. Among the many Instagrammable backdrops is a life-sized recreation of the brand’s Fifth Avenue storefront. There are selfie stations where you can try on diamond rings, and there is even sculpture of Audrey Hepburn's famous little black dress, created by Chinese artist Li Xiaofeng and rendered in black porcelain. All that to say that you're guaranteed to take home a piece of Tiffany history—even it's just a photo and not, sadly, a shiny stone. 

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