Tourism Industry gathers for San Francisco Travel's 108th Annual Luncheon ·

Tourism Industry gathers for San Francisco Travel’s 108th Annual Luncheon

Mayor Elect London Breed Addresses City’s Tourism Industry / Crystal Bridge Award presented to SPIE / Silver Cable Car Award presented to The Presidio Trust / John A. Marks Scholarship Awarded to USF Student Chuck Judd

The San Francisco Travel Association installed Peter Gamez, Senior Vice President of Global Sales with Two Roads Hospitality, as chair for the 2018/2019 fiscal year at the organization’s 108th Annual Luncheon meeting at The Moscone Center on June 21, 2018.

The San Francisco Travel chair presides over the board of directors and the executive committee. Gamez will direct and guide policy at all meetings involving partners of San Francisco Travel, the executive committee and the board of directors.  Gamez succeeds Melinda Franklin, United Airlines’ Managing Director, Corporate and Government and Public Affairs, Western Region.

Speaking as incoming chair, Gamez said, “What a time to be leading this incredible organization, and what a time to be a San Franciscan. Our city is growing and changing before our eyes. In a few weeks, we’ll swear in our city’s first African-American woman mayor. There’s a new arena taking shape in Mission Bay, which I assume will have plenty of room in the rafters for yet another Golden State Warriors championship banner. The tallest building on the west coast now stands over us, and a brand-new subway is being built under us. Just look around you. Today, we’re sitting in one of the most exciting and most essential civic projects in San Francisco’s history: The Moscone Center expansion…When we celebrate the project’s completion on January 3, Moscone Center will be more than functional; it will be extraordinary. This facility will be an industry leader in the way that it supports and coexists within its community, and a textbook example of how big ideas can become a better reality.”

San Francisco Travel President and CEO Joe D’Alessandro talked to the audience of more than 1,000 hospitality industry leaders about the challenges ahead, saying, “It’s time to be as creative with our social service programs as we are with our technology. It’s time to take our legacy as a city that comes together to fight for what’s right beyond celebrating the anniversary of the Summer of Love and putting those values of collaboration, of risk-taking, and of a community’s responsibility to itself front and center in everything we do…It won’t be easy. It won’t be quick. But it is absolutely essential. We have a beautiful, unique, and inspiring city to defend. Let’s vow today to start the hard work of making sure that San Francisco really is a place where everyone is always welcome.”

San Francisco Mayor Elect London Breed also addressed the attendees at the largest annual gathering of the city’s tourism industry.

The keynote speaker was Daniel Lurie, founder and CEO of Tipping Point Community, a nonprofit that aims to break the cycle of poverty in the Bay Area and has raised more than $200 million to support the most effective front-line interventions in education, employment, housing and early childhood development. Last year, Tipping Point made a bold commitment to reduce chronic homelessness in San Francisco by 50 percent in just five years. And, after the historic fires broke out in Northern California, Lurie raised more than $33 million for Tipping Point’s Emergency Relief Fund, established to support the low-income communities hit hardest by the fires in Napa, Sonoma, Mendocino and Lake Counties.

The 2018 Crystal Bridge Award, given to honor major convention customers that bring outstanding events with significant impact for San Francisco, was presented to SPIE, the International Society for Optics and Photonics, in recognition of their long time commitment to San Francisco.  SPIE has held their annual conference, Photonics West, at Moscone Center since 2010, including during the Moscone expansion.  Their 15,500 attendance in 2010 has grown to more than 20,000 for 2018.  SPIE has currently has commitments to San Francisco and Moscone Center through 2032.  The award was accepted Jeff Kahn, SPEI senior accountant and event contracts manager.

Since 1965, San Francisco Travel has presented the Silver Cable Car award to an individual or organization that has made a significant contribution to San Francisco’s visitor industry. Past recipients have included: The San Francisco Fire Department and the San Francisco Police Department; producer Carole Shorenstein Hays; the San Francisco Giants; the San Francisco Pride Celebration; Steve Silver, creator of “Beach Blanket Babylon;” and the California Academy of Sciences.

Gamez presented the 2018 Silver Cable Car Award to the Presidio Trust, saying, “This year, San Francisco Travel is proud to honor one of the oldest attractions in San Francisco. It’s quite literally where the city began. For centuries, the Presidio was a military installation. Now, it’s a national park that inspires cities all over the globe with its innovative strategy of transforming public spaces into centers of art, recreation, and education. It welcomes seven million visitors annually, to say nothing of the locals who regularly flock to its lawns, trails, museums and restaurants.

Like the explorers who first settled it, the team at The Presidio Trust are pioneers and our city is all the more beautiful because of the chances they took. They created a place that makes our city greener, healthier and even more welcoming.”  The award was accepted by Presidio Trust Chief Executive Officer Jean Fraser.

The John A. Marks Scholarship was presented to Chuck Judd, a student at the University of San Francisco, by Michael Pace, President of the Hotel and Restaurant Foundation, which assists in the selection of the scholarship winner each year, and Kevin Carroll, Board Member of the Hotel and Restaurant Foundation and executive director of the Hotel Council of San Francisco. The scholarship benefits local students enrolled in college and university hospitality management programs.  John Marks retired in 2006 after almost 19 years as president and CEO of the San Francisco Convention & Visitors Bureau (now San Francisco Travel).

The 2018 San Francisco Travel Annual Luncheon was supported by the following organizations:

Presenting Sponsor
United Airlines

Diamond Sponsor
Wells Fargo

Platinum Sponsor
American Express · DaVinci Fusion · Freeman · Moscone Center/SMG · Projection Presentation Technology · Sonoma County Tourism · Webcor Builders

Gold Sponsor
Airbnb · Big Bus Tours · CityPASS · DFS · Giants Enterprises · Miles Partnership · PIER 39 · The Presidio · San Francisco International Airport · Theatrical Stage Employees Local 16 · Where Magazine

Silver Sponsor
AAA Flag and Banner · California Academy of Sciences · Champagne Creative Group · Enterprise Holdings · Entire Productions · Hotel Council of San Francisco · Hyatt Regency San Francisco · Marriott SPG Hotels · McCalls Catering · San Francisco Chamber of Commerce · Sonoma Valley Visitors Bureau

Bronze Sponsor
Evolution Hospitality · Fisherman’s Wharf Merchants Association · Golden Gate National Parks Conservancy · Handlery Hotel · Highgate · Hilton San Francisco Union Square · Hornblower / Alcatraz Cruises · Live Nation · MJM Management Group · Northern California Concierge Association · Paula LeDuc Fine Catering · Port of San Francisco · San Francisco Marriott Marquis · Scoma’s · Tuolumne County Visitors Bureau · Two Roads Hospitality · Westfield / Bespoke

Media Sponsor
San Francisco Business Times

Special Thanks
Anna Marie Events · Beach Blanket Babylon · Bistro Boudin Restaurant & Bar · Great Women Spirits · Images by Misti Layne Photography · Ghirardelli Chocolate Company · JP Graphics · Joey the Cat · Maloney Security · Mindy Rosenberg Design · SnapFiesta · The Stinking Rose · Wheatley Vodka · World Arts West

Founded in 1909, the San Francisco Travel Association is a private, not-for-profit organization that markets the city as a leisure, convention and business travel destination.  With more than 1,300 partner businesses, San Francisco Travel is one of the largest membership-based tourism promotion agencies in the country.

Tourism, San Francisco’s largest industry, generated record-breaking numbers in 2017.  More than 25.5 million people visited the destination, spending in excess of $9.1 billion. More than 81,747 jobs are supported by tourism in San Francisco.

The San Francisco Travel business offices are located at One Front St., Suite 2900, San Francisco, CA 94111. San Francisco Travel operates Visitor Information Centers at Hallidie Plaza, 900 Market St. at the corner of Powell and Market streets, and at Macy’s Union Square.  San Francisco Travel is also a partner at the California Welcome Center at PIER 39.

American Express® is the official Card partner of the San Francisco Travel Association.

San Francisco International Airport (SFO) offers non-stop service by 41 international carriers serving 47 international cities and connects non-stop with 83 cities in the U.S. on 12 domestic airlines.  In 2017, SFO set an all-time record for passenger traffic with 55.8 million travelers using the facility, representing the eighth consecutive year of record-breaking traffic levels at SFO.  SFO offers upgraded free Wi-Fi with no advertising. For up-to-the-minute departure and arrival information, airport maps and details on shopping, dining, cultural exhibitions, ground transportation and more, visit  Follow SFO on and

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