Tourists defy travel chaos to stay full of holiday spirit
A Travel Confidence Index launched by travel association Abta today reveals that 61% of people are “extremely confident” or “somewhat confident” about going overseas.
Graeme Buck, director of communications at Abta, said the results showed “some remarkable positivity among the population”.
Just two out of 10 told researchers they were “not at all confident” or “less confident”, with 19% neutral.
The overall score was +41 for the UK population.
The survey will be discussed at Abta’s 2023 convention opening tomorrow in Bodrum, Turkey.
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Notable confidence scores came from those who booked a package (+70) and via a travel agency (+72), with those aged 25 to 34 (+53) and families (+52) also rating well.
Over-65s were among those feeling less confident to travel than the average, with a score of +33.
Researchers also asked holidaymakers for “confidence boosters” when travelling overseas.
Having a valid passport and/or visa (67%) came top then taking out travel insurance (54%). The role of package holidays was also key with 53% of respondents rating being able to get home if their travel company goes bust as essential.
Almost half (49%) said knowing the total price in advance and having financial protection (also 49%) were important to set their minds at ease.
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Mr Buck added: “By launching our Travel Confidence Index, we plan to provide an annual measure of how confident people are feeling about overseas travel and why, so the industry can capitalise on positive sentiment.
“Given extreme heat and wildfires in some holiday destinations this year, and that the NATS outage happened during the period in which we interviewed respondents, a score of +41 does show some remarkable positivity among the population.”
The index was calculated by asking travellers how confident they were about going overseas, then subtracting the percentage of negatives (rating 1-4 on the scale) from the percentage of positives (rating 7-10). Neutral ratings of 5-6 were not counted.
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