VIDEO: Radisson Hotel Group launches new digital presence

Radisson Hotel Group has launched its new multi-brand and mobile-first global website.

The site also serves as the unique platform for Radisson Rewards members.

Complementing the revamped site will be the Radisson Hotels app, which will be available by the end of the month.

The enhanced site allows guests and loyalty members to explore the group’s entire portfolio of more than 1,100 hotels worldwide – and to easily book a stay in just a few clicks.

For both new and existing Radisson Rewards members, the site and app will deliver a personalized digital experience.

Thanks to its intuitive user interface, the website and the app will be the main hubs for earning, viewing and redeeming points – as well as seeing all the benefits in one place.

Eric De Neef, global chief commercial officer for Radisson Hotel Group, said: “The launch of RadissonHotels.com is a key milestone on our journey towards the top.

“Having one single touchpoint for all our brands will strongly enhance the user experience and drive search engine optimisation value.

“RadissonHotels.com is a core commercial initiative of our five-year operating plan, which is transforming our business and aiming to make Radisson Hotel Group the company of choice for guests, owners and talent.”

The full website will initially be available in English, Arabic, Dutch, French, German, Italian, Norwegian, Polish, Portuguese, Russian, simplified Chinese, Spanish and Swedish.

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