Beautiful vintage travel poster collection showing Loch Lomond and Boston of yesteryear goes up for auction – and it’s expected to fetch ONE MILLION BUCKS
- The posters, which date from the 1890s through to the 1950s, have been consigned by different collectors
- The selection will go under the hammer with Swann Galleries, of New York, on February 24
- One poster in the auction encourages travellers to visit London during Queen Elizabeth II’s coronation year
A stunning selection of vintage ski, travel and advertising posters are tipped to sell for $900,000 (£650,000).
The colourful posters, spanning the 1890s through to the 1950s, promote the halcyon days of European winter holidays.
One 1895 advert for Boston company Victor Bicycles is expected to fetch $12,254 (£9,000), while another – comedically plugging Irish stout brand Guinness – is valued at $1,000 (£734).
There are also examples that celebrate the jewels in the crown of British tourism, including scenic Loch Lomond. Other posters promote the British steel industry in the late 1940s, the British Empire exhibition in 1924 and seeing Britain by rail in the 1940s.
One of the earliest posters in the sale, boasting over 400 lots, is an 1897 French advertisement for Biscuits Lefevre – it’s valued at $9,530 (£7,000).
The posters, which have been consigned by different collectors, will go under the hammer with Swann Galleries, of New York.
A Swann Galleries spokesperson said: ‘Boasting more than 400 lots, our auction will offer graphic gems from across the centuries and around the globe. The sale will feature a plethora of enticing travel advertisements, including a highly anticipated selection of winter and ski imagery.’
The sale takes place on February 24. Scroll down to see some of the spectacular posters that are up for grabs…
The above poster is a 1950s British Railways advertisement for visiting Loch Lomond by train or steamer
On the left is a Pan Am advert from the 1950s. The 1897 Biscuits Lefevre poster on the right, showing a girl in a dress made out of sickles and wheat, was designed to show the origin of their snacks
The sale features an amusing 1956 Guinness poster (pictured) showing a bear perched on a lamppost holding a bottle pinched from an unsuspecting member of the public with the words ‘my Goodness, my Guinness’
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The above poster, illustrated by Gerald Spencer Pryse, was commissioned for the British Empire Exhibition in 1924
The 1940s British Railways advertisement on the left urges travellers to explore Windsor by rail. On the right is a 1953 poster encouraging people to come to London during Queen Elizabeth II’s coronation year. It shows members of the Queen’s Horse Guard riding down the Mall past Buckingham Palace
The poster for Victor Bicycles (pictured), of Boston, US, portrays a woman in a black dress on a bike
Pictured on the left is an Art Nouveau poster by Alphonse Mucha for the French stage actress Sarah Bernhardt, advertising her ‘World’s Tour’ in the 1910s. On the right is a second poster of the actress by Mucha, dating back to circa 1914
On the left, a Swiss ski poster by Andre Lecomte from 1931 advertises the resort of Murren. The Art Deco poster on the right, inviting tourists to visit the Swiss resort town of Montreux, dates back to 1934
The above vintage British Railways poster promotes the British steel industry in the 1940s
Pictured on the left is a Casino de Paris poster that dates back to 1930, featuring the entertainer Josephine Baker. A 1955 poster by Martin Peikert promoting the Swiss ski resort of Champery, pictured on the right, depicting a glamorous blonde woman lying in the snow, is tipped to go for $9,530 (£7,000)
A poster titled Perfumeria Ladiver by Francisco de Cidon Navarro from 1903
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