American Marketing Group expands its DMC network

American Marketing Group (AMG) has relaunched OnLocation, its network of destination marketing companies (DMCs) available to advisors with Travelsavers, NEST and the Affluent Traveler Collection.

According to AMG, OnLocation has been “dramatically expanded” with 33 DMCs, triple the number it previously had, and investment in the program’s team and resources. 

The expansion was a response to requests from affiliates, who increasingly want to offer custom experiences in destinations.

Companies are vetted before they are invited to join OnLocation. AMG considers factors like reputation, expertise, destination coverage, agency and partner recommendations and whether they fit current AMG needs. The companies that are part of the program must commit to responding to advisor requests within 48 hours.

“With extensive knowledge of their locales and networks of contacts, OnLocation companies can be a powerful partner to advisors in creating unique experiences personalized for each traveler,” AMG chief marketing officer Nicole Mazza said in a release. “Access to this wealth of expertise, knowledge and advice is now at the fingertips of each one of our advisors.”

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