Avoya to advisors and consumers: 'Leave It to the Experts'

Avoya Travel has launched a new multichannel brand campaign, “Leave It to the Experts.”

The campaign consists of a series of advertisements that will run on digital channels, including connected TV, online video, social media and podcast networks in video and audio form. In each, the commercial describes how travel can be overwhelming to plan, and it shows consequences of booking without an expert’s help.

“The result is a brand campaign that spotlights the benefit of using a travel advisor and the value of booking a vacation with Avoya Travel through relatable and easy-to-follow ads that introduce travelers and travel advisors alike to Avoya’s platform model,” Avoya said in a release. 

“Leave It to the Experts” is targeting both consumers and the industry, according to Avoya. For consumers, the ads encourage them to book their trips with Avoya. For the industry, Avoya said the ads showcase Avoya and the benefits of affiliating with the host agency.

As part of the campaign, Avoya’s homepage now features a video explaining how to work with an Avoya advisor. Avoya also added a “Get Started” landing page that also explains how to work with the agency.

“This new campaign, which puts our amazing independent travel advisors front and center, is designed to communicate Avoya’s real difference: connecting travelers with a real human who helps them plan and book their vacation while offering exclusive savings on top of the best deals out there,” Sam McCully, Avoya’s senior vice president of marketing, said in a release.

Source: Read Full Article