Making human connections with a robot

This isn’t the first time that Makhmaltchi has gotten creative with ways to meet advisors during the pandemic. In 2020, he purchased a custom Winnebago camper — dubbed the MAK.mobile — that he took around the country to various properties and meetings.

The J.MAK 1000 is sent to a conference location (SmartFlyer’s was at the Rosewood Miramar Beach in Santa Barbara, Calif.) ahead of time.

SmartFlyer marketing coordinator Nicholas Leung acted as Makhmaltchi’s “handler” during the robot’s debut appearance.

Advisors should be on the lookout for the J.MAK 1000, as Makhmaltchi plans to deploy it at events throughout the year. Its next stop will be at Troutbeck in the Hudson Valley for a weekend apres-ski event in February.

“The robot isn’t just fun,” Makhmaltchi said. “It can help us continue meeting with travel advisors no matter where they are or what happens in the world. And we pride ourselves on constant activity for our partners, whether in person, on social media or, now, via robotics.”

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