TTC creates one rewards program for tour operator brands

The Travel Corporation now has one rewards program for TTC Tour Brands.

The new Global Tour Rewards merges loyalty programs for Trafalgar, Insight Vacations, Luxury Gold, Costsaver, Brendan Vacations and Contiki, which the company says will provide more benefits to travelers and help travel advisors better market and sell tours.  

Benefits of Global Tour Rewards include members-only pricing with a 5% discount on guided tours, exclusive first-release access to new trips and offers, access to members-only events, special recognition from travel directors on trips, and other perks across more than 1,000 tours that range from luxury to budget-friendly. 

• Related: TTC restructures sales operations

The company says unifying TTC Tour Brands under one loyalty program will help travel advisors retain, re-engage and market to repeat customers who take tours with more than one brand.

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