{"id":73595,"date":"2021-01-14T17:25:50","date_gmt":"2021-01-14T17:25:50","guid":{"rendered":"https:\/\/mytravelleader.com\/?p=73595"},"modified":"2021-01-14T17:25:50","modified_gmt":"2021-01-14T17:25:50","slug":"how-saudi-arabia-is-aiming-to-make-alula-a-tourism-hotspot","status":"publish","type":"post","link":"https:\/\/mytravelleader.com\/destinations\/middle-east\/how-saudi-arabia-is-aiming-to-make-alula-a-tourism-hotspot\/","title":{"rendered":"How Saudi Arabia is aiming to make AlUla a tourism hotspot"},"content":{"rendered":"<p>\nRoyal commission for AlUla launches its first destination brand campaign for the Saudi heritage and culture centrepiece<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.arabianbusiness.com\/public\/images\/2020\/09\/22\/al-ula-Qasr-el-Farid.jpg\"><\/p>\n<p>Located 1,100km from Riyadh, AlUla covers 22,561 sq km and includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years<\/p>\n<p>The Royal commission for AlUla (RCU) has launched its first destination brand campaign for the heritage and culture centrepiece of Saudi Arabia.\n<\/p>\n<p>The campaign, developed by RCU with creative partners Leo Burnett, includes a 90 minute film directed by renowned cinematographer Bruno Aveillan and a suite of digital assets under the concept of The World\u2019s Masterpiece.\n<\/p>\n<p>In what is hoped will be a year of travel recovery, AlUla\u2019s new brand campaign is targeting domestic travellers and aimed at increasing the number of visitors.\n<\/p>\n<p>Source: <a href=\"https:\/\/www.arabianbusiness.com\/travel-hospitality\/457130-how-saudi-arabia-is-aiming-to-make-alula-tourism-hotspot\" target=\"_blank\" rel=\"noopener noreferrer\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Royal commission for AlUla launches its first destination brand campaign for the Saudi heritage and culture centrepiece Located 1,100km from<\/p>\n","protected":false},"author":2,"featured_media":73594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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