{"id":82916,"date":"2021-11-23T22:18:13","date_gmt":"2021-11-23T22:18:13","guid":{"rendered":"https:\/\/mytravelleader.com\/?p=82916"},"modified":"2021-11-23T22:18:13","modified_gmt":"2021-11-23T22:18:13","slug":"accor-launches-emblems-collection-brand-for-luxury-boutique-hotels","status":"publish","type":"post","link":"https:\/\/mytravelleader.com\/where-to-stay\/accor-launches-emblems-collection-brand-for-luxury-boutique-hotels\/","title":{"rendered":"Accor launches Emblems Collection brand for luxury boutique hotels"},"content":{"rendered":"

Accor is launching a new hotel brand, Emblems Collection, and the first announced property is the Guiyang Art Centre Hotel in China’s Guizhou province, opening in December 2022.<\/p>\n

Plans call for the luxury boutique brand to grow to 60 properties by 2030 and for the collection to include “unique hotels that are ’emblematic’ of their designers, demographics or destinations,” Accor said.\u00a0<\/p>\n

Emblems Collection hotels and resorts will be divided into three categories:<\/p>\n

\u2022 Heritage<\/strong>, for hotels that are landmarks, contributing to the character of the location and emblematic of classic cultural traditions.\u00a0<\/p>\n

\u2022 Retreat<\/strong>, for resorts that include spa and wellness experiences<\/p>\n

\u2022 Signature<\/strong>, for design-forward hotels that represent the style and signature of the designers or original residents who contributed to the hotel’s unique legacy.<\/p>\n<\/p>\n

<\/p>\n

Emblems Collection will be the only Accor-owned luxury brand to offer franchise agreements to hotels. Property owners will be encouraged to retain the unique identities of their hotels and resorts.<\/p>\n