Windstar Cruises launched a new ad campaign today with the tagline “The Wind and Stars Know the Way.”<\/p>\n
The campaign aims to position Windstar as a “unique small-ship cruise product” and more clearly convey the two types of vessels the company operates under one definable brand experience.\u00a0<\/p>\n
Windstar’s fleet consists of what it calls three Wind Class yachts and three newly renovated Star Plus class all-suite yachts. The line said that the words “stars” and “wind” in the campaign materials are meant to form the brand name, but also provide that distinction.\u00a0<\/p>\n
“We believe in giving guests the power to choose how they sail and then delivering the benefits of small-ship cruising in ways that boldly claim a competitive advantage,” Windstar president Christopher Prelog said in a statement.<\/p>\n
Prelog said the campaign shares “the personalized approach and perspective each of our ship classes inspire, including visualizing key off-ship and onboard attributes of Windstar, such as feeling like you’re on your own private yacht with only 148 to 342 guests on board.”<\/p>\n
Prelog said the messaging will resonate with existing guests who know the brand well and will inspire potential new customers and convert them into first-time Windstar cruisers. The new messaging will appear in print and digital ads, social and video, as well as on Windstar’s website.<\/p>\n