{"id":83946,"date":"2022-01-20T08:19:16","date_gmt":"2022-01-20T08:19:16","guid":{"rendered":"https:\/\/mytravelleader.com\/?p=83946"},"modified":"2022-01-20T08:19:16","modified_gmt":"2022-01-20T08:19:16","slug":"seabourn-ad-campaign-targets-women-over-50","status":"publish","type":"post","link":"https:\/\/mytravelleader.com\/cruises\/seabourn-ad-campaign-targets-women-over-50\/","title":{"rendered":"Seabourn ad campaign targets women over 50"},"content":{"rendered":"<p>In its new ad campaign, Seabourn is making a pitch to affluent and empowered women who drive travel decisions and are eager to explore.\u00a0<\/p>\n<p>The emotive &#8220;This Is Your Moment&#8221; campaign targets women as one of Seabourn&#8217;s core customers and focuses on the unexpected experiences and the people they will meet on a voyage.\u00a0<\/p>\n<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/AkXrWv7r2BE\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<\/p>\n<p>Launched Wednesday in television, print and digital media, the campaign also targets LGBTQ+ and BIPOC consumers.\u00a0<\/p>\n<p>The campaign was created by Los Angeles ad agency Grace Creative, a firm specializing in marketing to women over 50 years old.\u00a0<\/p>\n<ul>\n<li><em><strong>Related: Seabourn to cruise Northeast and Northwest passages in 2023<\/strong><\/em><\/li>\n<\/ul>\n<p>&#8220;Women who are 50 and older are in a transition period when they can own, reinvent and follow their passions for their next act. And they have the resources to do it,&#8221; said Jennifer Nottoli, managing director of Grace Creative.\u00a0\u00a0<\/p>\n<p>According to market research from the firm, women over 50 make 87% of travel decisions.\u00a0\u00a0<\/p>\n<p>Seabourn is pivoting the brand&#8217;s messaging to lure travelers back to the sea as the cruise line prepares to launch a purpose-built expedition vessel, the Seabourn Venture, later this year and the Seabourn Pursuit in 2023.<\/p>\n<p>Source: <a href=\"https:\/\/www.travelweekly.com\/Cruise-Travel\/Seabourn-ad-campaign-targets-women-over-50\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In its new ad campaign, Seabourn is making a pitch to affluent and empowered women who drive travel decisions and<\/p>\n","protected":false},"author":2,"featured_media":83945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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