Avalon Waterways is launching a marketing campaign that highlights an “elevated” river cruise experience.<\/p>\n
Video advertisements will run on over-the-top (OTT) media streaming platforms<\/p>\n
Avalon’s “Cruising Elevated” slogan touches upon three key areas, said chief marketing officer Steve Born.\u00a0<\/p>\n
“There are three elements that signify luxury in today’s cruising world,” Born said. “One is the ships themselves — the hardware. Do they provide an environment that makes the most of the cruise experience — enough space and room? The second element is hospitality – cruise service, how guests are treated, the food. And the third would be the choice of included excursions and variety.”<\/p>\n
Born also said luxury is about “how to make the most of time.”\u00a0<\/p>\n
“If we can facilitate great creative options off the ships, then we’ve created a luxurious experience,” he said.<\/p>\n
The new campaign comes ahead of the christening ceremony for Avalon Waterways’ newest Suite Ship, the Avalon View. Avalon has selected broadcast journalist and former “The View” co-host Meredith Vieira as godmother of the ship.\u00a0<\/p>\n
The Avalon View will be christened on April 12 in Bratislava, Slovakia.<\/p>\n