Accor is plotting all-inclusive expansion into the Mediterranean and Caribbean, with plans to roughly double its global all-inclusive footprint by 2024.<\/p>\n
Accor first dipped its toe into the all-inclusive space in 2016, when the company entered into a joint venture with high-end all-inclusive brand Rixos. The pair currently have a footprint of around 20 all-inclusive properties, primarily in markets like Turkey, the UAE, Egypt and Kazakhstan.\u00a0<\/p>\n
According to Jean-Jacques Morin, Accor’s deputy CEO and CFO, Accor plans to open 20 more all-inclusives over the next two years, including resorts flagged under Accor’s Fairmont, Sofitel, Pullman, Swissotel and Movenpick brands.<\/p>\n
In addition to the Mediterranean and Caribbean, Morin told Travel Weekly that there’s longer-term opportunity to potentially expand the company’s all-inclusive reach to Asia and Australia.<\/p>\n
Accor’s all-inclusives will be family-friendly, with an outsized focus on high-quality dining and entertainment, as well as the incorporation of local cultural elements.<\/p>\n
The company’s accelerated push into premium and luxury all-inclusives comes as other major hospitality players, including Hyatt and Hilton, ramp up their investment in the sector.<\/p>\n