Some cruise lines said booking records were shattered over Black Friday, Cyber Monday or some combination of the two.\u00a0<\/p>\n
Royal Caribbean International said it broke a booking record on Black Friday, making it the single largest booking day in the company’s 53-year history. The high volume from Black Friday also contributed to the cruise line making a new record for the highest-volume booking week.\u00a0<\/p>\n
This is the third time Royal Caribbean said it has broken a booking record this year. The first time was a record-breaking week in late March. In October, the brand noted a new single largest booking day when sales opened for the Icon of the Seas, which is scheduled to debut in January 2024.\u00a0\u00a0<\/p>\n<\/p>\n
Celebrity Cruises said the line recorded its single largest booking day ever on Black Friday along with its strongest Cyber Monday in history.\u00a0<\/p>\n
Celebrity CEO Lisa Lutoff-Perlo said demand was across the “full depth and breadth” of their itineraries across the globe.<\/p>\n
Holland America Line also reported record-high Black Friday sales, noting that Alaska bookings led the way. Black Friday sales were close to 20% higher than in 2019, according to HAL. From Black Friday to Cyber Monday, HAL said booking volume exceeded 2019 by more than 10%.\u00a0<\/p>\n
Alaska bookings on Black Friday alone were up more than 60% compared to 2019. For Thanksgiving weekend and Cyber Monday, Alaska sailings were up more than 25%.\u00a0<\/p>\n
“Our guests went on a shopping spree this weekend, and it wasn’t at the mall,” said Gus Antorcha, president of Holland America Line.\u00a0<\/p>\n
Carnival Cruise Line also reported a record-breaking Cyber Monday, saying booking volume was 50% above 2019.\u00a0<\/p>\n