{"id":90342,"date":"2023-01-19T17:28:08","date_gmt":"2023-01-19T17:28:08","guid":{"rendered":"https:\/\/mytravelleader.com\/?p=90342"},"modified":"2023-01-19T17:28:08","modified_gmt":"2023-01-19T17:28:08","slug":"many-lgbtq-travelers-want-to-be-seen-in-content-marketing","status":"publish","type":"post","link":"https:\/\/mytravelleader.com\/where-to-stay\/many-lgbtq-travelers-want-to-be-seen-in-content-marketing\/","title":{"rendered":"Many LGBTQ+ travelers want to be seen in content marketing"},"content":{"rendered":"<p>Many Americans who identify as LGBTQ+ want to be seen in destination marketing materials.\u00a0<\/p>\n<p>In fact, 43% of respondents to MMGY Global&#8217;s Portrait of LGBTQ+ Travelers in America survey said representation in marketing would make them more confident a destination is inclusive.<\/p>\n<p>Of concern to LGBTQ+ travelers are safety (50%), state politics as related to their identity (52%) and negative perception from locals and other tourists (39%). Thirty-three percent said the perception of others changes how they present themselves while traveling.<\/p>\n<ul>\n<li><em><strong>Focus on LGBTQ+ travel<\/strong><\/em><\/li>\n<\/ul>\n<p>MMGY also found that LGBTQ+ travelers tend to be younger (average age: 39) than the average U.S. traveler (49).\u00a0<\/p>\n<p>Further, LGBTQ+ travelers are more likely to travel solo than other Americans, with 50% of LGBTQ+ respondents saying they travel solo and only 33% noting they travel in pairs. This can be compared to 40% of U.S. travelers going solo and 40% traveling in pairs.\u00a0<\/p>\n<p>LGBTQ+ travelers want to unwind, relax and explore new places, and 40% are motivated by LGBTQ+ specific events and attractions.<\/p>\n<p>To compile the portrait, MMGY used data from Shifflet&#8217;s 2021 Travel Performance\/Monitor, which sampled 2,342 LGBTQ+ individuals, and its own study based on a sample of 1,050 LGBTQ+ individuals collected online.<\/p>\n<p>MMGY is donating all proceeds from the sale of the Portrait of LGBTQ+ Travelers in America to Brave Trails, a nonprofit dedicated to LGBTQ+ youth leadership.\u00a0<\/p>\n<p>Source: <a href=\"https:\/\/www.travelweekly.com\/Travel-News\/Travel-Agent-Issues\/MMGY-Global-LGBTQ-survey-2023\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many Americans who identify as LGBTQ+ want to be seen in destination marketing materials.\u00a0 In fact, 43% of respondents to<\/p>\n","protected":false},"author":2,"featured_media":90341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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