Club Med has scrapped plans to develop its Club Med Utah mountain resort, which was to be the brand’s first new all-inclusive in the U.S. in more than 20 years.\u00a0<\/p>\n
Plans for the property, which was to be developed as part of Utah’s Snowbasin ski resort, were unveiled in 2021.\u00a0<\/p>\n
Amelie Brouhard, Club Med’s vice president of marketing and sales for North America, confirmed that the brand is no longer working on the project in Utah with Snowbasin, citing a delayed timeline.<\/p>\n
“We decided that we could not afford to wait,” said Brouhard, adding that Club Med still plans to pursue a return to the U.S. with another year-round resort project at some point.\u00a0<\/p>\n
In a statement, Bruce Fery, chairman and CEO of Snowbasin Resort’s parent company, Grand America Hotels & Resorts, said that the decision to halt the project came as Snowbasin “felt it right to reassess the path ahead.”<\/p>\n
Snowbasin did not provide details on whether it plans to move forward in developing on-site lodging with another hospitality brand. Currently, Snowbasin does not operate any on-site lodging but does list a number of hotel and vacation rental partners on its website.<\/p>\n
Snowbasin is home to 3,000 skiable acres and 12 lifts. It\u00a0is approximately a 40-minute drive north of downtown Salt Lake City.\u00a0<\/p>\n