{"id":93533,"date":"2023-07-06T07:29:24","date_gmt":"2023-07-06T07:29:24","guid":{"rendered":"https:\/\/mytravelleader.com\/?p=93533"},"modified":"2023-07-06T07:29:24","modified_gmt":"2023-07-06T07:29:24","slug":"how-to-be-a-better-salesperson","status":"publish","type":"post","link":"https:\/\/mytravelleader.com\/where-to-stay\/how-to-be-a-better-salesperson\/","title":{"rendered":"How to be a better salesperson"},"content":{"rendered":"

\"Jamie<\/p>\n

Do you think of yourself as a salesperson?<\/p>\n

Not enough travel advisors do, according to Byrd Bergeron, founder of the Travel Byrds.<\/p>\n

“Travel agents don’t think of themselves in the sales space,” Bergeron said. “So what they do a lot of times is they focus on their customer service, and they’re obsessed with the customer service.”<\/p>\n

What they’re not thinking about are things like their sales pipeline, how long it takes to close a lead, keeping every lead logged in a CRM or analyzing leads that were lost, Bergeron said. But thinking about things like that can better a business and increase revenue.<\/p>\n

Bergeron was speaking on the latest episode of the “Trade Secrets” podcast, which is all about sales strategies. Bergeron was a guest alongside Steven Gould of Goulds Travel, Luxera Travel and the Travel Advisor Resource Center.<\/p>\n

She offered an example of thinking more strategically about a travel agency as a business: She might go into her CRM, or customer relationship management system, and look at what each of her 11 advisors are up to. Perhaps there’s a trend of an advisor losing leads because their potential clients aren’t paying Travel Byrds’ research and design fee.<\/p>\n