Royal commission for AlUla launches its first destination brand campaign for the Saudi heritage and culture centrepiece
Located 1,100km from Riyadh, AlUla covers 22,561 sq km and includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years
The Royal commission for AlUla (RCU) has launched its first destination brand campaign for the heritage and culture centrepiece of Saudi Arabia.
The campaign, developed by RCU with creative partners Leo Burnett, includes a 90 minute film directed by renowned cinematographer Bruno Aveillan and a suite of digital assets under the concept of The World’s Masterpiece.
In what is hoped will be a year of travel recovery, AlUla’s new brand campaign is targeting domestic travellers and aimed at increasing the number of visitors.
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