Holidaymakers hold on to ‘holiday glow’ for up to a week after getting home

Jetsetting Brits will try to keep that holiday feeling alive for as long as a week after returning from a trip – by scrolling through their holiday photos and videos (40%), and spamming their social media with these snaps and memories (14%).

A poll of 2,000 holidaymakers found that they typically begin planning a trip four months in advance – and for many, the “holiday glow”, or feeling of excitement, begins at this early stage.

And it seems this “glow” is a key part of their vacation, with over a third (34%) reminiscing about their favourite memories after they return, to hold on to that feeling.

Nearly three in ten (28%) will share their holiday stories with those who weren't there, while 13% have even attempted to recreate some of their favourite meals eaten on their travels, in their own homes.

And 34% start planning their next holiday as soon as they return home, to kick-start a new “holiday glow” cycle and have something to look forward to.

On average, the peak level of excitement for a trip is reached three days before setting off – with 18% having sleepless nights because of the anticipation.

Graham Donoghue, chief executive of Sykes Holiday Cottages, which commissioned the research, said: “The impact of a holiday can be quite profound, with the excitement and enjoyment of a trip beginning as early as the planning stages for many.

“It’s fascinating to also learn about the cycle people go through when it comes to getting home from one getaway, to planning the next.

“And for many holidaymakers, they can’t wait to get that holiday desire back again – plotting their next jaunt right away.”

It also emerged 41% of those polled, via OnePoll, like to book more frequent, shorter breaks away to help them switch off – enjoying the “holiday glow” multiple times throughout the year.

Feeling fed up with the weather (42%), and feeling stressed (42%), were the most popular indications that Brits’ need a holiday.

Two in five (39%) are also driven by feeling bored or stuck in a rut – while a quarter want to book their next trip due to feeling envious after hearing about and seeing holiday pictures from others.

Dr Andy Cope, happiness expert and best-selling author, who has partnered with Sykes Holiday Cottages to help holidaymakers extend their holiday glows, said: “During the cold winter months, there are a lot of people running on empty – so it’s no wonder that many will be looking forward to a well-earned break.

“Holidays combine so many aspects of happiness, from family and friends, to experiences, a change of scenery, and relaxation.

“That’s why the holiday glow can be so profound, kicking in as soon as a trip is booked for some.”

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