Approach Guides partners with Regent on co-branding tool

Approach Guides has partnered with Regent Seven Seas Cruises to power its advisor-facing Regent Connect solution.

Advisors will have access to Approach Guides’ signature “content experiences,” co-branded to their agency and Regent, as well as to co-branded Regent websites to help drive conversion, the companies said.

Approach Guides is a content optimization platform. Its content experiences consist of digital multimedia focused on destinations and experiences. The content is easily shared with clients and can be personalized.

All advisors need to do to get started with sharing Regent content experiences with clients is enter an email address, Approach Guides said.

Advisors will also get their own co-branded Regent websites where clients can view cruise availability and pricing, all under a banner featuring their advisor’s name, contact information and logo.

“What makes this so exciting is how tightly integrated everything is,” Jennifer Pintaluba, Regent’s vice president of trade marketing and sales engagement, said in a release. “Travel advisors can seamlessly connect their outbound marketing with conversion directly on their own co-branded Regent website, all the while keeping their branding front and center when engaging with luxury travelers.”

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