G Adventures forms new holding company, makes leadership changes

Small-group travel specialist G Adventures has made leadership changes as it forms a new holding company for its brands.

G Travel Community is the new holding company, with G Adventures founder Bruce Poon Tip as chairman. The brands under the holding company are G Adventures, U.K. companies G Touring and TruTravels, and the nonprofit Planeterra. 

Ben Perlo is now the CEO and president of G Adventures, and Jeff Russill is CEO of G Travel Community. 

Previously, Perlo served as managing director of G Adventures for the U.S., and he will maintain that role in the short term. Russill was COO of G Adventures. 

Poon Tip said the new structure will enable the company to “deliver on our long term multi-brand strategy.” Since private equity firm Certares made an investment in G Adventures in 2021, the company has aimed to “implement an acquisition strategy for the business,” said Poon Tip.

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