‘Too good to be true’ The reason why British tourists shouldn’t trust hotel star ratings

As travel restrictions are lifted, many British tourists are booking holidays around the world. Holidaymakers can find a lot of bargains from travel providers.

However, British tourists have been warned to do their own research before booking a holiday.

NetVoucherCodes have warned British tourists that a five star hotel bargain might be “too good to be true”.

A spokesperson said: “After the last couple of years, most of us are longing for sun, sea, sand and cocktails.

“With price tags rising, everchanging exchange rates and all the other extra travel costs we face, that dream vacation can feel a million miles away.

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“Restrictions and cancellations have stopped most people from enjoying a restful week in the sun, so we decided to put some top tips together to save whilst staying safe.”

The team warned British holidaymakers that they should think before trusting a hotel’s “star rating”.

They said: “Found a ‘too good to be true’ deal on a five star hotel’? The likelihood is that it’s too good to be true.

“Hotel ratings aren’t standardised worldwide and many are just an indicator of the facilities rather than the quality.

“Package tour operators tend to be the most overly generous offering a star higher. Don’t fall for a faulty star rating and check out the real-life reviews.”

British holidaymakers could be surprised by the standard of the ‘five star’ hotel they’ve booked abroad.

Holiday companies could be more generous with their ratings than other rankings leaving British tourists disappointed.

Websites such as Tripadvisor offer British tourists the chance to read other guests’ opinions before booking.

According to the Five Star Alliance, a luxury travel company, a true five star hotel should have a concierge service available at least 16 hours per day.

It should also offer daily housekeeping, luggage storage, a fine dining restaurant or bar and transfers.

The hotel room should have dressing gowns and slippers, an electric safe, mini bar and wifi.

While some hotels have brought back amenities such as dressing gowns, some removed them for hygiene reasons during Covid.

Where should you go on your next holiday?

Now that the world has opened up again it’s time to pack those suitcases and head off on a well-deserved adventure. Where should you be jetting off to? Take our quiz and find out.


With endless culture, gorgeous beaches and weather to die for, Greece is a great choice both for romantic getaways and family trips. Wander the historical streets of Athens and Thessaloniki or head to an island to soak up the sun – the choice is yours.


It may be far away but it’s definitely worth the trip. Japan has sprawling metropolises, stunning scenery, and a rich history and culture to boot. Check out the cities of Kyoto and Tokyo and make sure to get your fill of their world-famous cuisine while you’re in town


Hop across the pond and experience an array of cultures, climates, cuisines and more. You can leave the phrasebook at home and get truly immersed in everything that this sprawling nation has to offer, from the Grand Canyon to the Statue of Liberty


With some of the best food around and boasting the world’s most romantic city, France is a great choice if you’re in a hurry. Be in its glorious capital in just hours, grab a pain au chocolat and practice your language skills while wandering along the banks of the Seine


La dolce vita is calling! With its stunning views, fascinating history and world-famous Neapolitan pizza, Italy is a great choice, whether you’re after an adventure or want to dive into a big bowl of spaghetti


A little off the beaten track, Morocco boasts stunning architecture, winding street markets to get lost in, and beautiful landscapes. Soak up the sun in Marrakech or head to Chefchaouen for one of the most unique experiences a holiday-maker can have

The Caribbean

Sun, sea and sand – what’s not to love? Head to the Caribbean if you really want to unwind. With plenty of picturesque locations to choose from, from the streets of Havana to the beaches of Grenada, you’re sure to find something that fits your holiday dreams.


When most people think ‘holiday’, sunshine and relaxation comes to mind – but a different kind of trip can be just as rewarding. Splash around in the Blue Lagoon and try your luck at catching a glimpse of the Northern Lights. This is definitely one for the bucket list.


India is well worth a visit if you have some time to spare. With an array of different cultures coexisting in this vast and vibrant nation, as well as gorgeous food to be enjoyed at every turn, you’ll find yourself immersed in the experience. Take a trip to the Taj Mahal for that jaw drop moment

Swiss Alps

If snow sports are your thing, then this mountainous region is perfect for you. Venture down the powdered slopes and warm your hands at the après-ski afterward. Perfect for a group of friends, a romantic trip, or even some time with the kids – if they can stand the cold!

What kind of holiday do you like best?

What’s your budget?

How long do you have for your trip?

Who’s going on the trip?

How are your languages skills?

What’s your ideal climate?

Which is top of your bucket list?

Many five star hotels will also have other luxury and exclusive features including private butlers or jacuzzis.

Some hotels have even been advertised as seven star hotels in recent years, including the Galleria in Milan.

Hotels can also be ranked on sustainability, cleanliness and suitability for families and children.

Guest reviews are often the best way to find out what a hotel is really like before booking a stay.

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